Not At Any Price: Twitter Denied Data To Google And Bet On Itself

If Twitter continued to sell its firehose to Google, fewer searches would occur on Twitter's internal search engine where the microblog platform can serve its own ads. That's why sources familiar with the negotiations tell me Twitter wouldn't renew the data access deal at any price, or at least set a ludicrously high price to sink the deal. Cash and increased visibility on Google Search was more valuable to Twitter in 2009 when it was still trying to gain serious traction. But by July 2011 Twitter was more established and ready to try monetizing without Google. A firehose deal would have impeded this, so it's understandable why Twitter walked away.]]>

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