BeachMint’s Celeb-Filled Cyber Monday Draws Over 50,000 Viewers (With Help From RtoZ)

There were a lot of sales going on this past Cyber Monday, as many sites across the web slashed prices in a celebration of consumerism.But few sites had the star power that BeachMint did. Yesterday, the company launched a unique Facebook application including a live video stream featuring the likes of Mary-Kate and Ashley Olsen, Kate Bosworth, and Rachel Bilson. The celebrities are, of course, all affiliated with BeachMint's sites — the Olsens are attached with StyleMint, Bosworth with JewelMint, and Bilson with ShoeMint.During the two-hour stream, each of the celebrities (as well as several other guests), introduced a series of products that were available in limited quantities — users could purchase these products, watching the inventory counting down in real-time. In effect, it was an online, social version of Home Shopping Network.]]>

Continue reading →