5 Ways For Startups To Grow Their Brands On Twitter

Last week I began an effort to answer the questions I get asked most frequently by entrepreneurs, starting with how to create an early-stage pitch deck. Today, I address a topic as relevant for early stage startups (vying for consumer attention) as it is for more mature companies (focused on customer relationships):How to grow your brand on Twitter?Twitter is the ultimate marketing platform. But the scale of Twitter activity is so extraordinary (250 million tweets per day) that it is quite easy to get lost in the noise… particularly if you are an early-stage startup and/or an emerging brand.]]>

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Brands

• Shopkick: We Helped Drive More Than $110M In 2011 Revenue For Brands And Brick And Mortar Retailers

Twitter

• Davos: Ushahidi Grows Its Global Crowd-sourcing Platform, Slams Twitter Censorship [TCTV]
• Twitter Puts Its DMCA Takedown Requests Up For All To See
• Not At Any Price: Twitter Denied Data To Google And Bet On Itself
• Following LG Patent Deal, Microsoft Execs Taunt Google On Twitter
• Walkie Talkie App Voxer Is Going Viral On iPhones And Androids, Trending On Twitter
• Twitter Now Has 1,600 Advertisers
• Pinterest Joins Twitter And Facebook As The Newest Self-Expression Engine

Their

• Eric Schmidt, Ben Horowitz, And Others Share Their Thoughts On The Current State Of Tech IPOs
• Davos: BraveNewTalent Allows Job Seekers To Follow Their Future Employers
• OK Go And Eytan And The Embassy Rockers Talk About Their New App: inBloom
• Smule Acquires Khush To Further Boost Their Music Cred
• AppBoy Raises A Cool Million To Let App Developers Better Engage And Understand Their User Base
• inDinero Now Lets Small Businesses Track Their Financial Transactions And Receipts On One Platform
• Apple Announces ‘Find My Friends’ — Which Parents Can Use To Track Their Child’s Location

Startups

• 5 Startups to Watch from Seedcamp’s 2012 US Demo Day [TCTV]
• Fundraising Platform For Startups ProFounder Shuts Its Doors
• 14 Steps To Successful SEO For Startups
• Help Scout Draws Funding To Bring Affordable Email Collaboration And Support To Startups
• Mysugr Wins TechCrunch Vienna, As The City Proves Its Startups Mettle