I’d Rather Watch Instagram Than A Movie

Last week a friend of mine asked me at brunch, innocently enough, "What's Instagram, and why do you use it?" I meekly offered the answer, "It's a way to share photos via the iPhone," and then, feeling like I hadn't done it enough justice, went on the defensive and was like, "Oh but it's really simple and that's what makes it emotional. Like in one click, I can view all these interwoven stories." It turns out he used Instagram himself, and just wanted to hear someone describe its appeal.The appeal of Instagram is, for lack of a better word. simple; the world is moving too damn fast and we don't want the cognitive load of figuring out what we're looking at -- we just want to see simple pretty things. This simplicity is what makes services like Instagram, Twitter and Pinterest a joy versus other entertainment offerings.]]>

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