So the connected TV has a long way to go, an area should capitalize on growth in sales of these intelligent TV: VOD.
When we talk about TV connected, also known as necessarily «delinearisation contents». A term for consumption now free media according to the desire of the spectator and no longer the source media. Basically, we consume what we want, whenever you want. This is a new way to access for both TV programs and films.
«This new way of browsing the content will be federating for the general public, says Frank Coppola, president of Hexaglobe, specializes in technology and digital media, in his report on the connected TV. On the one hand, the young audience to take back the "small screen" by his finding there way to see the media. The other, people who had never taken the step of consulting demand content will be put gently.»
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The development of TV catching up VOD
Two services should be widely acclaimed on our new smart TV VOD and catch-up TV. All manufacturers offer indeed access to this type of offer on their online service portals. And although, for now, all TV stations offering free catching up programs are not yet present on TVs connected (they are more on the box triple play), it should not take too long. The connected TV is set to become an important distribution channel (in addition to tablets, internet, smartphones and box), on which they can not be too long absent.
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The VOD is better than the Blu-ray
About the VOD, she has displayed, in 2011, a 50% growth with sales of 230 million euros. This is more than the Blu-ray which is still struggling to attract a wide audience with sales reported only 210 million euros to publishers. The offer on VOD has also expanded considerably and now has about 20,000 programs.
And although she represents less than 20% of video market (which weighs 1.49 billion) still largely dominated by the DVD, VOD has visibly bright future. First, because with the TV connected, it found the scattering vector ideal. «For some people, watching a video on his computer is not" natural ", simply because they lack the necessary facilities like a large screen or sound quality,» says Frank Coppola. Second, because with the new media chronology, movies are available four months after their theatrical release, as for the DVD and Blu-ray. Third, because with the current quality of Internet connections, you can start playback without waiting for the download. And finally, because the quality tends to improve with, on some services, can rent HD movies (including the portal Sony).
And although she represents less than 20% of video market (which weighs 1.49 billion) still largely dominated by the DVD, VOD has visibly bright future. First, because with the TV connected, it found the scattering vector ideal. «For some people, watching a video on his computer is not" natural ", simply because they lack the necessary facilities like a large screen or sound quality,» says Frank Coppola. Second, because with the new media chronology, movies are available four months after their theatrical release, as for the DVD and Blu-ray. Third, because with the current quality of Internet connections, you can start playback without waiting for the download. And finally, because the quality tends to improve with, on some services, can rent HD movies (including the portal Sony).
The good formula of the VOD?
Now remains to find the right formula to meet the needs of viewers. Would it not be wise to propose also the smart TV, in addition to buying, subscription options? That already offers Canalplay with Infinity to offer 9.99 euros / month (no commitment) and neufbox via the Freebox. Canalplay stating also that this offer will soon be available on the Bbox, PC / Mac and iPad.
And connected TVs fit in? For now, only the rental unit is proposed. «Once found the correct model, marketing activities and communication will take off and the rest will be even faster than the devices are already in homes, says Frank Coppola. There is nothing to buy, just a cable to connect.»
And connected TVs fit in? For now, only the rental unit is proposed. «Once found the correct model, marketing activities and communication will take off and the rest will be even faster than the devices are already in homes, says Frank Coppola. There is nothing to buy, just a cable to connect.»
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