Business Data Reporting In 5-10 Minutes, Not Days. Facebook Rolls Out Real-Time Insights

Facebook has just confirmed my scoop from last week, announcing its business performance metrics tool Page Insights will start reporting data with a latency of 5-10 minutes, not two or more days. It will open new tactics for marketers such as amplifying a well-performing post's reach with ads, or deleting one receiving negative feedback before it can trigger Unlikes or a PR crisis. Insights Product Manager David Baser tells me real-time Insights will roll out globally over the next two weeks, and I think the way it ties to Sponsored Stories ads could boost Facebook's revenues. Impressions, clicks, negative feedback instantly. Data wizards rejoice!]]>

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