(Founder Stories) Birchbox: Helping People “Find What They Didn’t Know They Wanted”

In part II of Chris Dixon's interivew with Birchbox founders Hayley Barna and Katia Beauchamp, Dixon asks if Birchbox fits into what could be considered the trend of subscription commerce.Beauchamp believes they do. Barna meanwhile points out "there are a lot of different flavors" of subscription. In comparison to Diapers.com, Barna says Diapers solves "convenience" and "replenishment" while Birchbox offers a way for people "to find what they didn't know they wanted." ]]>

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Scribol Surges To 26 Million Uniques (But You Didn’t Mean To Go There)

Scribol, a London-based bootstrapped startup, is less than a year old, and there's a good chance you haven't heard of it. But it's already getting a lot of traffic. As in, 140 million page views and 26 million uniques per month.But many of those users never meant to go there in the first place.Here's how it works. Head to one of their publisher sites, like Break.com, and you'll notice a widget beneath the video (or article) you're viewing. This widget offers a series of thumbnails of related stories — which are pretty standard on content sites these days. But these related links have a catch: when you click on one, instead of being directed to the article you're expecting, you'll actually see a page hosted at Scribol.com.]]>

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