When we talk about TV connected, also known as necessarily «delinearisation contents». A term for consumption now free media according to the desire of the spectator and no longer the source media. Basically, we consume what we want, whenever you want. This is a new way to access for both TV programs and films.
«This new way of browsing the content will be federating for the general public, says Frank Coppola, president of Hexaglobe, specializes in technology and digital media, in his report on the connected TV. On the one hand, the young audience to take back the "small screen" by his finding there way to see the media. The other, people who had never taken the step of consulting demand content will be put gently.»
![]() |
| connected TV |
The development of TV catching up VOD
![]() |
| VOD programs |
The VOD is better than the Blu-ray
And although she represents less than 20% of video market (which weighs 1.49 billion) still largely dominated by the DVD, VOD has visibly bright future. First, because with the TV connected, it found the scattering vector ideal. «For some people, watching a video on his computer is not" natural ", simply because they lack the necessary facilities like a large screen or sound quality,» says Frank Coppola. Second, because with the new media chronology, movies are available four months after their theatrical release, as for the DVD and Blu-ray. Third, because with the current quality of Internet connections, you can start playback without waiting for the download. And finally, because the quality tends to improve with, on some services, can rent HD movies (including the portal Sony).
The good formula of the VOD?
And connected TVs fit in? For now, only the rental unit is proposed. «Once found the correct model, marketing activities and communication will take off and the rest will be even faster than the devices are already in homes, says Frank Coppola. There is nothing to buy, just a cable to connect.»

