Nielsen: Europeans Are More Responsive To Mobile Ads Than U.S. Counterparts

We’ve seen different studies done about the state of mobile advertising, highlighting issues like privacy and how people think of mobile ads compared to ads on TV. Today, some numbers that give us an idea of geographical breakdown: people in the U.S., it seems, like mobile ads less than those in Germany, Italy and the UK.According to some new figures from Nielsen comparing consumer actions in the four countries, the U.S. scored almost consistently lower than the other three across different advertising-led actions on smartphone and tablet devices.]]>

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