Trooval Wants To Help Businesses Better Predict Which Customers Will Be The Big Spenders

Consider this scenario: Two grandmothers walk into a Harrah's hotel/casino in Las Vegas. Both ladies put $5 into a slot machine, and unfortunately, neither hits the jackpot -- both lose their $5. One of these kindly old ladies will go on to spend thousands of dollars at Harrah's, while the other will walk away without spending another dime. How do you know which will continue to spend?Enter Trooval, a Bay Area start-up that is helping companies like Harrah's (as well as SMBs) distinguish between the customers that will spend money and the customers that won't, so that they can target them accordingly.]]>

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