Floxx Pivots Towards Location-Based Offers

22-year-old British entrepreneur Rich Martell - who mirrored Mark Zuckerberg's experience in almost being sacked from his university for developing a flirting social network - is pivoting his company towards location-based offers. In fact, it's reminiscent of the Amen app launched at TechCrunch Disrupt SF, though more overtly geared towards monetization than Amen's more Twitter-like experience.Martell developed the FitFinder mobile social network for students, renamed Floxx, but has clearly realised that this is a narrow niche and is now working on Spottd, which received approval by Apple over the weekend and is now live on the App Store. ]]>

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