Help Scout Draws Funding To Bring Affordable Email Collaboration And Support To Startups

After graduating from TechStars Boston this spring, Brightwurks, a startup that makes web-based productivity tools with an emphasis on customer service, launched a new product called Help Scout that aims to bring quality email support to small businesses. The problem the startup hopes to address, as Brightwurks Co-founder and CEO Nick Francis sees it, is that, while the majority of companies feel that great customer service is mission critical to their business, on the Web, most still fail to interact with customers effectively. Part of the problem is that current solutions for customer relations offer a user experience that is automated and inherently impersonal.]]>

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