Jobs: “Focus Is About Saying No”

Before the accolades; before the iPod, the iPhone, and the iPad; before it became the most valuable company in the world, Steve Jobs returned to Apple when it was at its low point. Back in 1997, the stock price was hovering below $4, and most people saw it as a lost cause. But not Steve Jobs. As we remember the man after his passing, watch what he did at Apple's developer conference in 1997 when he sat down and just took questions for an hour from the developers in the audience. It was during that Q&A session when he famously said, "Focus is about saying, No. And the result of that focus is going to be some really great products where the total is much greater than the sum of the parts." (see video clip above, full video after the jump).]]>

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