Hack Your Culture

Behavior is a virus. We spread our behavior to those around us, whether passively or on purpose. Given enough exposure to a behavior, that behavior will become normative. This is true for both positive and negative behaviors. One simple behavior I've seen spread through my own friend group is riding motorcycles. I first started riding a few years ago after two of my friends came by on their bikes (having wanted to start for years, but never having a catalyst until that moment). Fast forward four years and both my brothers, two roommates and many other friends are riding, with many more in various stages of taking the rider's test and joining the organ donor's club.Over the past several years I've been surprised to learn that this is also the case for entrepreneurship. For most people, startups are a risky endeavor and something to be avoided. Many are hesitant to quit their secure jobs and try to start a company from scratch. From an expected value perspective, when factoring in some risk adversity attributable to basic human nature, they are correctly maximizing outcomes. However, for a growing group, I've noticed that startups are a normalized behavior, and that this generally spreads through personal connections.]]>

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