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» » Fujifilm’s X-Series EVIL Camera To Be “Premium,” Not Micro Four Thirds

Friday, October 7, 2011

Fujifilm’s X-Series EVIL Camera To Be “Premium,” Not Micro Four Thirds

Fujifilm's X100 captivated the photography world during its hype period, and though it wasn't the ultimate camera some expected (I loved the device but took issue with its controls), it represents an interesting new brand strategy for the company. But they're still figuring it out. The cheaper but still cool X10 is the logical mid-range version, though the X-S1 superzoom appears to have nothing in common with the brand but the letter X.Some news broke earlier this week, though, that seems more in line with the X series vision. There were almost no details, so we didn't write it up at the time, but a bit more info from the company's Fuji Guys Twitter account makes things a little clearer for their new interchangeable-lens system.]]>

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