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» » Study: U.S. Consumer Spending On Virtual Goods Grew To $2.3 Billion In 2011

Monday, May 21, 2012

Study: U.S. Consumer Spending On Virtual Goods Grew To $2.3 Billion In 2011

It's not exactly a secret that gaming has found new life on the web, social and mobile platforms. Of course, with it, especially the rise in free-to-play gaming, developers need to find ways to monetize their apps, or their browser-based games. Beyond mobile or banner advertising, there is the option of in-app or in-game purchases -- the old in-game freemium model. Give your game away for free, sell new levels, armor, weapons, life for a buck or two. Lots of games have incorporated virtual marketplaces to hawk virtual goods of all kinds.]]>

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