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» » American Express To Release An API For Digital Wallet Platform Serve; Focuses On Data And Personalization

Monday, October 10, 2011

American Express To Release An API For Digital Wallet Platform Serve; Focuses On Data And Personalization

Over the past year, American Express has been making several key payments partnerships with technology companies and launched its take on the digital wallet, Serve. Serve integrates a variety of payment options into a single account that can be funded from a bank account, debit, credit or charge card. The company has also landed a number of lucrative carrier partner deals for Serve. Separate from Serve, American Express' recent partnerships in the payments space include Foursquare, Facebook and even Zynga for personalized deals. We sat down recently with Harshul Sanghi, American Express' new VP of Enterprise Growth Group to chat about Serve, the digital wallet and how the company plans to dominate the payments space.Sanghi, who was formerly the Managing Director of North American venture activities for Motorola, joined AmEx in September. His focus is on further developing the Serve brand and forming these partnerships that help expand the card member base into new segments.]]>

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