The Seductive Danger Of Half Measures

In the wide world of startups, we mostly like to think of ourselves as go-getters, ass kickers, "in all the way" sorts. We also like to think of ourselves as iterators, tinkerers, rapid iterators who test unceasingly. But the combination of those two traits can lead to one of the most dangerous cycles in startup - half measure syndrome (HMS).Interestingly, HMS starts off as something very intelligent - the team does not want to commit to a single strategy until it can prove that that strategy will create the hockey stick. When controlled and focused, that impulse is an excellent driver of evolution, but when not properly grounded in the reality of where you are, it becomes quite dangerous.]]>

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