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Wednesday, April 27, 2011

LG Announces 4-Pronged Mobile Strategy for 2011

On the first day of MWC 2011, LG announced its four-part smartphone and tablet strategy for 2011 as part of what it's calling a "new beginning" for becoming a key contender in the mobile space.

The strategy is simple and four-pronged. The first is dual-core and multi-core processing for performance. We've already taken a look at the LG Optimus 2X, the first dual-core phone, and found that it brought Android an appreciable speed increase. The software on the Optimus 2X is getting more stable - we're told the instability we saw in our review unit is totally fixed in newer builds, which we're having flashed. 

The second part is display innovation, which no doubt is a reference to the LG Optimus Black and its super-bright NOVA display, or the inclusion of 3D stereoscopic displays on other LG smartphones. We got to look at the NOVA briefly at CES and were impressed with how bright and contrasty the display is, and we'll look at it in due time. Hopefully NOVA displays will move into more displays beyond just the Black. 

The third arm is 3D - which brings us to the LG Optimus 3D. As we already mentioned, the LG Optimus 3D is OMAP4 based with an OMAP4 4430 and features a glasses-free autostereoscopic 3D display and stereoscopic camera. The 3D camera system consists of two rear-facing 4 MP cameras spaced 24 mm apart. Recording in 3D also includes a live 3D preview with real-time adjustible depth control. We got a few minutes to look at the Optimus 3D and came away decently impressed with the glasses-free 3D screen. You can't see it above, but that golf game is entirely 3D on the Optimus 3D.

LG is aggressively  marketing fact that the Optimus 3D is both dual-core and dual-channel. By dual-channel, LG is referencing OMAP4's dual-channel LPDDR2 memory interface. The Optimus 3D is listed as having 4 Gigabits of RAM translating to 512 MB. LG showed off the overall quadrant score of the 3D, and though we're not completely sold on Quadrant being a competent benchmark that truly reflects performance, the 2958 score is impressive next to 2670 which we saw on the Optimus 2X. The Optimus 3D captures 3D at 720P and 2D in 1080P. We look forward to benchmarking OMAP4 in due time. 

Physical Comparison Samsung Galaxy S FascinateLG Optimus 2XMotorola Atrix 4GSamsung Galaxy S IILG Optimus 3DHeight106.17 mm (4.18")123.9 mm (4.87")117.8mm125.3mm128.8 mmWidth63.5 mm (2.5")63.2 mm (2.48")63.5mm66.1mm68 mmDepth9.91 mm (0.39")10.9 mm (0.43")10.95mm8.48mm11.9 mmWeight127 grams (4.5 oz)139.0 grams (4.90 oz)135.0 grams116 grams168 gramsCPU1 GHz Samsung HummingbirdNVIDIA Tegra 2 Dual-Core Cortex-A9 (AP20H) @ 1 GHzNVIDIA Tegra 2 Dual-Core Cortex-A9 (AP20H) @ 1 GHzSamsung Exynos 4210 Dual-Core Cortex A9 @ 1GHzTI OMAP 4430 Dual-Core A9 @ 1 GHzGPUPowerVR SGX 540ULV GeForce @ 100-300 MHzULV GeForce @ 100-300 MHzARM Mali-400 MPPowerVR SGX 540RAM512 MB LPDDR1512 MB LPDDR2 @ 600 MHz data rate1024 MB LPDDR2 @ 600 MHz data rate1GB512 MB LPDDR2 - Dual-ChannelNAND2 GB, 16 GB microSD (Class 2)8 GB integrated (5.51 GB internal SD, 1.12 phone storage), up to 32 microSD16 GB integrated, up to 32 microSD16 GB integrated, up to 32 microSD8 GB integrated, up to 32 microSDCamera5 MP with auto focus and LED flash8 MP with autofocus, LED flash, 1080p24 video recording, 1.3 MP front facing5 MP with autofocus, LED flash, 720p video recording, VGA MP front facing8 MP with autofocus, LED flash, 1080p video recording, 2MP front facingDual 5 MP autofocus stereoscopic - 720P 3D capture, 1080P 2DScreen4" Super AMOLED 800 x 4804" IPS LCD 800 x 480

4" PenTile LCD 960 x 540

4.3" Super AMOLED Plus 800x480

4.3" Autostereoscopic 3D LCD 800x480

LG has secured a strategic partnership with YouTube to enable the Optimus 3D to both upload and locally play 3D content. YouTube feels that the Optimus 3D provides a leading 3D experience by enabling record and playback, and and in this way will catalyze 3D adoption.

The Optimus 3D also has a dedicated 3D interface, including some preloaded 3D games from gameloft. It looks like NOVA (as in the game, not the display - how's that for a namespace collision) will be an included HD 3D title. 

 

The fourth part of LG's strategy is getting into the "true tablet war" with the Optimus Pad. 

LG wants the Optimus Pad to be an optimal balance between portability and productivity with an 8.9" size, and thinks it has the form factor right. The size is indeed an interesting balance between the 7" and 10" form factors we've seen thus far. LG made numerous illustrative comparisons with the Galaxy Tab and iPad.

The Optimus Pad is NVIDIA Tegra 2 powered, running Android 3.0 Honeycomb, and also incorporates a 3D camera system consisting of two 5 MP cameras. There's a host of preview modes, including mixed, anaglyph, and side-by-side viewing. There's also HDMI 1.4 output to playback that 3D on appropriate displays. The Optimus Pad also brings a 2 MP front facing camera (which seems to be the new standard) for HD video conferencing. We got some time with the Optimus Pad and plan to publish our impressions of the tablets we've seen so far in the next few days of MWC.

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The Optimus Pad will be available in April, the Optimus 3D in May.

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