Analyst: Facebook Will Make $1.2 Billion Annually From Mobile Ads

No, Facebook is not advertising yet on mobile platforms. Yes, that hasn't stopped people from speculating on what it will mean when it does. The latest: an estimate of how much the social network stands to make from mobile advertising: $1.2 billion a year in the U.S. and its five biggest markets in Europe -- the UK, France, Germany, Italy and Spain.The numbers come from UK-based analyst firm Mobile Squared, which has worked out that Facebook will be making an average revenue per mobile user of around $6.50 per year -- some $2 more than Facebook currently makes per users online, using figures supplied in its S-1 earlier this month. The caveat here is that the modelling appears to be hinged on mobile display-style ads, while in truth it's not known what Facebook will do when it comes to formats; and several reports have pointed to them first opting for something altogether different -- sponsored stories.]]>

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