Advertising Report: Facebook Now Earns 23% More Per Impression Than In Q1 2011

Facebook is making significantly more money per ad now, charging 23% more per 1000 impressions than at the start of 2011. There are still cheap ad clicks to be had on Facebook -- you just have to keep traffic bouncing around within the social network. Facebook appears to be incentivizing advertisers to grow their Facebook applications and Pages, with cost per click campaigns that point internally costing 29% less than those linking offsite. These figures from a new study by ad agency giant TBG Digital show strong monetization performance and potential for Facebook as it prepares for an IPO this summer.]]>

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